For years we treated digital content as a bridge to somewhere else: a landing page, a product, a signup form, a “Read more”. The objective was simple, earn the click. But the ecosystem is shifting. More and more users get what they need without ever leaving the search results or the AI assistant they’re using. […]
Posting without a strategy is like speaking without knowing who you’re talking to. It makes noise, but it doesn’t resonate. In a digital environment saturated with messages, content without direction becomes background noise. The brands that stand out aren’t the ones that post the most, but the ones that think the most about what they […]
What we consume shapes us. This isn’t a new idea—ancient Greeks knew it, the founders of the world’s great religions knew it, and so did the early pedagogues. We are what we see, what we hear, what we repeat. The difference today—and the urgency—is that we are no longer the ones choosing what we see. […]
Artificial Intelligence (AI) has entered our daily lives with unprecedented speed and depth. While its benefits are clear and numerous, we are now beginning to face a troubling consequence: cases of psychosis induced by interaction with AI. A New Form of Psychosis? In recent weeks, articles in outlets such as Rolling Stone and user testimonies […]